Facebook has more than 3 million active pages, with 1.5 million maintained by local businesses. In total, these pages have more than 5.3 billion fans. These are impressive numbers, and show the extent to which Facebook has become a new major communications channel between brands and customers. However, despite the general view of fan behaviour [...]

Facebook users spend on average seven hours using the social networking website, according to a recent survey by Nielsen, with a month on month growth of nearly 10%.

The iPlatform delivers marketing campaigns and competitions in Facebook and other social platforms. If you are interested in reaching and increasingly part of the population who spend time [...]

As the number of Facebook users in Europe reached 123 million at the beginning of February, UK, France and Germany showed the biggest growth among the regions countries, according to Inside Facebook.
With its 24.3m users, the UK is still leading – with an impressive 40% of the population on Facebook. In comparison, Turkey, France and [...]

The vast majority of traffic to a website still comes from search engines. However, new research by ad network Chitika suggests that not only are users more likely to discover new sites through social media, but that users referred by social networks tend to be more loyal as well. The research shows that 20.7% of [...]

Facebook has now allowed advertisers to target ads to the friends of their connections. Up until now, they could only target their own connections, which means exclusively the actual fans of their Pages, users of their Applications, members of their Groups and attendees of their Events.

With the new targeting, friends of these connections  who see the ads [...]

New research carried out by the Dubit Informer Panel (30,000 young people in the UK) shows that Facebook is winning the social network war in the UK on almost all measures. Although there are slightly more registered 12-17s on Bebo, the usage stats show that Facebook has replaced Bebo even among the youngest demographic. Their [...]

In a new post by Brian Solis, he collates some interesting stats about Facebook. These include:

Every month, more than 70% of users engage with applications developed for the Facebook platform
There are more than 350,000 active applications currently available on the Facebook Platform
Over 200 applications maintain an active monthly user base of more than one million
15,000, [...]

Facebook have just a released the ‘Fan Box’, a simple to integrate (just a few lines of javascript) connection between your own domain and your Facebook fan page. With the box, visitors to your website will be able to easily see the wall posts and updates made from your fan page, and will be able [...]

A new report from Hitwise is showing that as more time online is spent inside social networks, e-commerce sites are receiving less traffic from search (both natural and paid) and more from social networks. They found that for UK online retailers, the amount of traffic they received from paid search listings fell from 10.1% in [...]

This Friday it’s Red Nose day 2009, in support of Comic Relief, a charity campaign which, in over 20 years, has raised over £500m to support projects across the globe, from helping disadvantaged young people in the UK, to supporting those in dire poverty or suffering from HIV and AIDs in third world countries.
They teamed [...]