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	<title>The iPlatform</title>
	<link>http://theiplatform.com</link>
	<description>Social Media Applications</description>
	<lastBuildDate>Wed, 28 Jul 2010 23:46:05 +0000</lastBuildDate>
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	<item>
		<title>Conversocial write up in PR Week</title>
		<description><![CDATA[

Paul Armstrong, Director of Social Media at Kindred Agency, and blogger at PR Week, has written an interview and  review of Conversocial. You can read it here. It&#8217;s a great review, although Paul does point out that it would be great to have more automated sentiment and more in-depth analysis of fans. It&#8217;s coming!

&#8220;to [...]]]></description>
		<link>http://theiplatform.com/news/conversocial-write-up-in-pr-week/</link>
			</item>
	<item>
		<title>Conversocial v1 launching next week at Facebook for Business Event</title>
		<description><![CDATA[We&#8217;ve been working hard all of this year on Conversocial, a tool to help companies have effective conversations with their customers online. Right now that means helping companies manage the comments and posts on their fan page &#8211; keeping on top of new comments, focusing where it&#8217;s needed through search, auto-flagging, easy moderation and team [...]]]></description>
		<link>http://theiplatform.com/news/conversocial-v-1-launching-next-week-at-facebook-for-business-event/</link>
			</item>
	<item>
		<title>Making the web a safer place.</title>
		<description><![CDATA[Over the last 4 weeks, iPlatform has been proud to be part of one of Facebook’s most significant developments to date, creating a potentially life-saving application.
TechCrunch hailed it as the first real online child safety campaign, designed to connect and engage with the user. They pointed out that previous ‘panic button’ styled formats, including that [...]]]></description>
		<link>http://theiplatform.com/news/making-the-web-a-safer-place/</link>
			</item>
	<item>
		<title>The power of “Like”</title>
		<description><![CDATA[At the F8 conference in April, Facebook announced the launch of the “Like” button; a widget that enables users to make connections to pages of a website and share content with their friends. The widget allows users to Like specific content such as news stories, articles and photos; and with a bit more work, the [...]]]></description>
		<link>http://theiplatform.com/uncategorized/the-power-of-%e2%80%9clike%e2%80%9d/</link>
			</item>
	<item>
		<title>Believe in England</title>
		<description><![CDATA[After several months of designing, building, and testing, the FA’s app ‘Believe in England’  launched on the day that Capello announced the England Squad line-up.
An idea devised by Dare Digital and brought to life by iPlatform, the app allows users to get their very own unique England squad shirt and number, which is shown [...]]]></description>
		<link>http://theiplatform.com/news/believe-in-england/</link>
			</item>
	<item>
		<title>Social is conversation.</title>
		<description><![CDATA[Over the past two years, we&#8217;ve worked with a huge range of companies to help them market themselves effectively inside Facebook. We&#8217;ve built dozens and dozens of interactive applications and campaigns, and throughout this we have learned that the most important aspect of a company&#8217;s presence in Facebook is the ability to speak directly to [...]]]></description>
		<link>http://theiplatform.com/news/social-is-conversation-conversocial/</link>
			</item>
	<item>
		<title>Py in the Face.</title>
		<description><![CDATA[A month ago today, at the f8 conference in San Francisco, Facebook announced a brand new suite of APIs and protocols. One of the most exciting of these, the Graph API, aims to bring simplicity and consistency to the way developers interact with resources on Facebook. It is a complete overhaul of the original API, [...]]]></description>
		<link>http://theiplatform.com/programming/pyfacegraph/</link>
			</item>
	<item>
		<title>General Election Hits Facebook</title>
		<description><![CDATA[As the general election draws closer, Facebook looks set to be a key campaigning battleground.  With that, the social networking website has decided to step up to encourage voter registration, debate and participation from its users launching Democracy UK. The page carries the latest campaign information and opinion from different political parties.
We partnered with Facebook to deliver two [...]]]></description>
		<link>http://theiplatform.com/news/general-election-hits-facebook/</link>
			</item>
	<item>
		<title>Time Spent on Social Media Sites up 82% Year-on-Year</title>
		<description><![CDATA[The average consumer spent more than five and half hours on social networking sites like Facebook in December 2009, an increase of 82% in comparison to the same time a year before, according to a research report by The Nielsen Company. Australia led in average time per person spent (6 hours and 52 mins), with the [...]]]></description>
		<link>http://theiplatform.com/general/time-spent-on-social-media-sites-up-82-year-on-year/</link>
			</item>
	<item>
		<title>How Well Red Are You?</title>
		<description><![CDATA[The Economist trusted us to develop part of their ambitious social media strategy. The first stage is the recently launched Well Red Quiz application, which challenges fans of the publication on Facebook to test their knowledge of global news and analysis covered in the magazine each week, and compete against fellow fans to top the public scoreboard.
“Our [...]]]></description>
		<link>http://theiplatform.com/news/how-well-red-are-you/</link>
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