The iPlatform » facebook app

We Have Risen to the Challenge

Carolina — Thu, 04 Mar 2010 00:04:21 +0000

We all know how Sport Relief encourages the whole of the UK to come together “to get active, raise cash and change lives”. This year, however, there’s something quite new about their fundraising approach. Sport Relief has turned to Social Media to encourage people to get involved and we have risen to the challenge and helped to implement their exciting Facebook application.

With it you can challenge your friends to do something to help raise money. Users choose a friend and a challenge to “spur them into action”. All the money raised is used by Comic Relief to help transform the lives of poor and vulnerable people, both at home and abroad.

The iPlatform can help you develop campaigns and competitions in Facebook and other social platforms. If you are interested in finding out how we can help, get in touch now. Follow us on Twitter here.

The Flavourhood: McDonalds reaching their fans through Facebook

joshuamarch — Mon, 18 Jan 2010 14:58:26 +0000

Towards the end of the year, we worked with Razorfish to develop McDonalds first major Facebook campaign, The Flavourhood. This campaign included several game-like applications aimed at building a fanbase around McDonalds products.

As Alistair Macrow, McDonald’s UK marketing director, said on an interview to NMA, “the campaign was designed to engage customers with its top-selling products… Using Facebook lets us engage, entertain and reward our fans,” he said.

The campaign includes a central application connected to multiple games and fan pages related to each product, and has reached over 200,000 users so far. Unit 9 created the introduction flash.

iPlatform worked with us on ‘The Flavourhood’ activity we developed for McDonald’s, and they have been a real pleasure to work with. They were very flexible, accommodating our many requirements, and have shown real dedication and commitment to deliver. The Facebook platform is constantly evolving, and having a collaborative partner who understands it well is invaluable.

Deborah D’souza – Razorfish UK

If you want to find out how we can help you deliver similar campaigns, get in touch now.

Get Serious About Diabetes

joshuamarch — Wed, 11 Nov 2009 17:08:43 +0000

Did you know that one person is diagnosed with diabetes every three minutes? And that three people die from diabetes every hour in the UK? We have helped Diabetes UK run a campaign on the seriousness of this disease.

The Get Serious campaign prompted over 18,000 users to donate their Facebook status to Diabetes UK over the course of 30 days. Facebook users have on average 130 friends, giving a potential campaign reach of 2,340,000 people.

If you’re a charity interested in running similar campaigns, get in touch to see how we can help.

iPlatform team win Comic Relief Hackathon

joshuamarch — Tue, 10 Mar 2009 01:20:07 +0000

Funny for Money!

A few weeks ago the Facebook Developer Garage organised a charity hackathon for Comic Relief. You can see more information at www.comicrelief-hackathon.com. It was kindly sponsored by Everycity, Microsoft and Adknowledge.

iPlatform teamed up with Wakari and Mo.Jo to produce the ‘Funny for Money’ application, which ended up winning the judges vote. The app has a simple mechanism for users to upload jokes, and encourage their friends to vote for their jokes by buying digital red noses, donating money to Comic Relief as they go.

See the app here.

The winning team - Sam, Mat, Dan and Josh