We’ve been working hard all of this year on Conversocial, a tool to help companies have effective conversations with their customers online. Right now that means helping companies manage the comments and posts on their fan page – keeping on top of new comments, focusing where it’s needed through search, auto-flagging, easy moderation and team [...]

Over the past two years, we’ve worked with a huge range of companies to help them market themselves effectively inside Facebook. We’ve built dozens and dozens of interactive applications and campaigns, and throughout this we have learned that the most important aspect of a company’s presence in Facebook is the ability to speak directly to [...]

Facebook has more than 3 million active pages, with 1.5 million maintained by local businesses. In total, these pages have more than 5.3 billion fans. These are impressive numbers, and show the extent to which Facebook has become a new major communications channel between brands and customers. However, despite the general view of fan behaviour [...]

The PFA (Professional Footballers Association) is the world’s longest established professional sports union, which aims to protect, improve and negotiate the conditions, rights and status of all professional players.
Working with Sports New Media, we created over one hundred Facebook fan pages for individual footballers on behalf of PFA. Altogether, these pages have attracted over 4 million [...]

Facebook have been making a number of additions to their ‘public profiles’ recently (what used to be called fan pages); the latest of which is to add viral invites to pages, as All Facebook report. This means that a fan of a public profile can send direct invites to their friends, similar to applications. The [...]