We set up and help run a lot of Facebook fan pages for our clients and agencies we work with. A regular question is the best way to get to the top in Facebook search for the brand or campaign name. The way that Facebook runs it’s search algorithms are however quite archaic and difficult to game or change! Facebook have helpfully compiled a quick FAQ around this subject, and have given us permission to post it here on our blog.
Search FAQ
Q: Is there a way to insure that our client’s brand pages show up at the top of search results?
A: No, Facebook Search doesn’t do any promotional ranking but the best way for bands to come to the top of search results today are by having more fans. So in effect all the advertising they do, having a quality page and brand, as well as making sure there are a lot of sources of engagement on their page will be hugely beneficial in search ranking.
Q: Will users that search for a brand and be driven offsite to the client’s external page or will they driven to the client’s Facebook Page?
A: When a user searches for a client’s Page on Facebook and hits enter, they will only see results on Facebook and are therefore likely to get the client’s Page. On the other hand, if the user specifically selects the Web tab or chooses to search the Web in the search drop down list there is a better chance that the user will get the client’s offsite webpage since search engines add more weight to a domain name then we do in search. However, if there are enough links to the client’s Facebook Page located around the rest of the web, there’s a chance that that can over take their actual brand URL.
Q: How can clients best utilize Facebook to improve search results? Is there a section of Facebook that we can optimize for search engines to crawl?
A: Currently pages, applications, and groups are made available for search engines to crawl and we are currently working on getting pages better indexed. In the end though we can’t promise to do anything for brands in SEO but we are making progress on making Faebook perform better in SEO.
Q: Is there any way to delineate between “organic” listings and potentially “paid” listings.
A: No, we currently do not support this feature but it is very likely that someday we’ll have the concept of sponsored results in which companies (or our clients) can pay to have their results show up near the top for given keywords.
Q: How long after a new Page is created does it take it to move up in the search rankings?
A: If a page is new and is getting a lot of activity really fast it can take up to a week for it to start moving up the rankings.
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