The PFA (Professional Footballers Association) is the world’s longest established professional sports union, which aims to protect, improve and negotiate the conditions, rights and status of all professional players.
Working with Sports New Media, we created over one hundred Facebook fan pages for individual footballers on behalf of PFA. Altogether, these pages have attracted over 4 million fans so far.
On top of that, our competition platform is being used to run the official fans award Player of the Month competition, integrated across all of the fan pages. Through this competition, users can vote for their favourite football players and win:
- The chance to present the award to the winner at a home match
- An official framed photo of the presentation, signed by the player and certified by PFA Chief Gordon Taylor
- VIP Club hospitality, including two tickets to the appropriate game for each fan and their guests.
This is the only official football player awards voted for by the fans, and it offers the association a wide range of possible marketing campaigns aimed at their fan base.
We also help Sports New Media and the PFA manage the pages through our fan page management software, including automatic content distribution.
The iPlatform delivers marketing campaigns and competitions in Facebook and other social platforms. If you are interested, get in touch now.
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