Towards the end of the year, we worked with Razorfish to develop McDonalds first major Facebook campaign, The Flavourhood. This campaign included several game-like applications aimed at building a fanbase around McDonalds products. As Alistair Macrow, McDonald’s UK marketing director, said on an interview to NMA, “the campaign was designed to engage customers with its top-selling products… [...]

After Facebook updated their competition and promotion guidelines towards the end of last year, there was a lot of confusion surrounding the ability to require users to be fans of a fan page before they could enter a competition. The guidelines weren’t clear, and seemed to suggest that you could restrict users from entering the [...]

I was recently interview for a PR Week blog on all things social media and Facebook apps. A small excerpt: PR WEEK: Applications are the new crack.  What are the top 3 things to remember when thinking about making an app? Me: 1. If you can build it on a normal web app, you can [...]