The average consumer spent more than five and half hours on social networking sites like Facebook in December 2009, an increase of 82% in comparison to the same time a year before, according to a research report by The Nielsen Company. Australia led in average time per person spent (6 hours and 52 mins), with the [...]

The Economist trusted us to develop part of their ambitious social media strategy. The first stage is the recently launched Well Red Quiz application, which challenges fans of the publication on Facebook to test their knowledge of global news and analysis covered in the magazine each week, and compete against fellow fans to top the public scoreboard. [...]

We all know how Sport Relief encourages the whole of the UK to come together “to get active, raise cash and change lives”. This year, however, there’s something quite new about their fundraising approach.  Sport Relief has turned to Social Media to encourage people to get involved and we have risen to the challenge and [...]

Facebook has more than 3 million active pages, with 1.5 million maintained by local businesses. In total, these pages have more than 5.3 billion fans. These are impressive numbers, and show the extent to which Facebook has become a new major communications channel between brands and customers. However, despite the general view of fan behaviour [...]