Paul Armstrong, Director of Social Media at Kindred Agency, and blogger at PR Week, has written an interview and review of Conversocial. You can read it here. It’s a great review, although Paul does point out that it would be great to have more automated sentiment and more in-depth analysis of fans. It’s coming! “to [...]

We’ve been working hard all of this year on Conversocial, a tool to help companies have effective conversations with their customers online. Right now that means helping companies manage the comments and posts on their fan page - keeping on top of new comments, focusing where it’s needed through search, auto-flagging, easy moderation and team [...]

Over the past two years, we’ve worked with a huge range of companies to help them market themselves effectively inside Facebook. We’ve built dozens and dozens of interactive applications and campaigns, and throughout this we have learned that the most important aspect of a company’s presence in Facebook is the ability to speak directly to [...]

Facebook users spend on average seven hours using the social networking website, according to a recent survey by Nielsen, with a month on month growth of nearly 10%. The iPlatform delivers marketing campaigns and competitions in Facebook and other social platforms. If you are interested in reaching and increasingly part of the population who spend [...]

As the number of Facebook users in Europe reached 123 million at the beginning of February, UK, France and Germany showed the biggest growth among the regions countries, according to Inside Facebook. With its 24.3m users, the UK is still leading - with an impressive 40% of the population on Facebook. In comparison, Turkey, France [...]

At the end of 2009, Facebook announced its most recent statistics revealing that sharing on the site increased 500% in just six months, with the average user sharing 12 pieces of content each week. With 400 million users - 50% of which log in the network website every day - increasingly using the site as a [...]

The Facebook Developer Garage will start 2010 bringing the Future to agencies, developers and social media types attending its first event of the year! The gathering will happen on February 24th and promises a close look at the year ahead and possible developments in areas such as brands, monetization, mobile, game developers, etc. A few [...]

Towards the end of the year, we worked with Razorfish to develop McDonalds first major Facebook campaign, The Flavourhood. This campaign included several game-like applications aimed at building a fanbase around McDonalds products. As Alistair Macrow, McDonald’s UK marketing director, said on an interview to NMA, “the campaign was designed to engage customers with its top-selling products… [...]

After Facebook updated their competition and promotion guidelines towards the end of last year, there was a lot of confusion surrounding the ability to require users to be fans of a fan page before they could enter a competition. The guidelines weren’t clear, and seemed to suggest that you could restrict users from entering the [...]

I was recently interview for a PR Week blog on all things social media and Facebook apps. A small excerpt: PR WEEK: Applications are the new crack.  What are the top 3 things to remember when thinking about making an app? Me: 1. If you can build it on a normal web app, you can [...]