Facebook have released a new feature in their advertising platform allowing you to targets users connected to your fan pages, applications, groups or events. This potentially could be powerful as a way of promoting new content to users, maintaining interest, and cross selling. Although we always recommend seeding content, applications and features directly to your fan pages and groups, it’s never advisable to keep spamming your fans - this offers a low nuisance way of maintaining communication, on a performance (pay-per-click) basis.
For targeting new users, this will also allow you to purposefully not target current users, ensuring maximum user acquisition.
Check out Facebook’s note on the new features for more information.
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