After several months of designing, building, and testing, the FA’s app ‘Believe in England’ launched on the day that Capello announced the England Squad line-up.
An idea devised by Dare Digital and brought to life by iPlatform, the app allows users to get their very own unique England squad shirt and number, which is shown in a giant squad gallery (which includes the real squad, and lots of celebs who’ve signed up for their own unique shirts!), and can be shared back to their Facebook profile.
Join the Squad
Within the first day an overwhelming 30,000 users had joined the squad and had their own unique shirt number.
Stephen Fry tweeted about it, Campaign Magazine rated it 5 stars and due to the vast amounts of money spent on alcohol after many late nights of working on it, iPlatform may now own the rights to our local.
Stephen Fry, loving the app!
Over 77,000 users now have their own individual shirt name and number. As this will be the closest that any of us mere mortals, oh and Walcott, get to wearing the England shirt, long may it continue to grow.
1 Comments
June 9, 2010
Good work team!!
Leave a comment