Jack Daniel’s Music Reporter is an application built for Jack Daniel’s as part of its campaign to connect with fans from all over the world. Jack Daniel’s wanted to be able to hear festival experiences straight from fans and celebrate live music. iPlatform worked with ArnoldKLP to create the Jack Daniel’s Music Reporter Facebook application that runs [...]

Comic Relief’s Red Nose Day is on 18th March. It is a day like no other when the whole of UK gets together to do something funny for money and change countless lives in the process. Teaming up with Comic Relief, iPlatform developed the Red Nose Makeover Takeover Facebook application to encourage people to share [...]

Facebook can be a valuable tool for non-profits worldwide. Thousands of dollars have already been raised in the immediate aftermath of the February earthquake in New Zealand after Facebook users populated the network with status updates imploring friends to donate money via the Red Cross online. Through Facebook Causes, more than $5 million has been [...]

Our CEO, Josh March, spoke on “Social Telly: from Campaigning to Commentary to Community Building” yesterday for Social Media Week, a global conference currently held across 9 cities including London. Chaired by Editor-in-Chief of New Media Age, Michael Nutley, other speakers included MD of KEO Digital, Nick Underhill, Channel 4′s Multiplatform Commissioning Editor and BBC [...]

The Guardian and the Financial Times asked our CEO Joshua March what he is looking forward to for 2011 and here are some of his hot tips for tech startups this year. What We’ve Learnt from 2010: You simply cannot ignore social networking. We see a real acceptance of the dominance and importance of Facebook [...]

We welcome Candy to the iPlatform team, as our new junior project manager! She studied social networks as part of her university dissertation, and here are her thoughts on how we help brands and organisations make use of their networks. At the last Facebook Developer Garage London event, I learnt from Thomas Neumark of the [...]

Paul Armstrong, Director of Social Media at Kindred Agency, and blogger at PR Week, has written an interview and review of Conversocial. You can read it here. It’s a great review, although Paul does point out that it would be great to have more automated sentiment and more in-depth analysis of fans. It’s coming! “to [...]

We’ve been working hard all of this year on Conversocial, a tool to help companies have effective conversations with their customers online. Right now that means helping companies manage the comments and posts on their fan page - keeping on top of new comments, focusing where it’s needed through search, auto-flagging, easy moderation and team [...]

Over the last 4 weeks, iPlatform has been proud to be part of one of Facebook’s most significant developments to date, creating a potentially life-saving application. TechCrunch hailed it as the first real online child safety campaign, designed to connect and engage with the user. They pointed out that previous ‘panic button’ styled formats, including [...]

After several months of designing, building, and testing, the FA’s app ‘Believe in England’ launched on the day that Capello announced the England Squad line-up. An idea devised by Dare Digital and brought to life by iPlatform, the app allows users to get their very own unique England squad shirt and number, which is shown [...]