The average consumer spent more than five and half hours on social networking sites like Facebook in December 2009, an increase of 82% in comparison to the same time a year before, according to a research report by The Nielsen Company. Australia led in average time per person spent (6 hours and 52 mins), with the United States and the United Kingdom in a close second and third, (6 hours 9 minutes and 6 hours  7 minutes respectively).

The overall traffic to social networking sites has also grown continually over the last three years. Social networks and blogs are the most popular online destination, followed by online games and instant messaging.

These numbers show once again how relevant Social Media is for marketing campaigns that wish to reach a growing part of the global population.

If you want to find out how we can help you build and deliver successful campaigns on Facebook, get in touch now.