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Josh discusses apps with PR Week

January 4, 2010
Posted by joshuamarch

I was recently interview for a PR Week blog on all things social media and Facebook apps. A small excerpt:

PR WEEK: Applications are the new crack.  What are the top 3 things to remember when thinking about making an app?

Me:

1. If you can build it on a normal web app, you can build it in a social app – plus all the additional social graph data and actions you can pull in.

2. If the app isn’t inherently social, then using FB Connect / Twitter OAuth as an identity provider is a good idea; but building it as a Facebook app isn’t.

3. Usability is more important than making it look like Facebook; just because it sits on the Facebook platform, doesn’t mean it needs to look like Facebook, and our research does not show any particular benefit for doing this.

Read the full interview here.