The Economist trusted us to develop part of their ambitious social media strategy. The first stage is the recently launched Well Red Quiz application, which challenges fans of the publication on Facebook to test their knowledge of global news and analysis covered in the magazine each week, and compete against fellow fans to top the public scoreboard.

“Our ambition is to be the global destination for intelligent discussion and debate. Being more social online is a core part of our strategy for achieving this ambition. Attracting new readers through our activity on Facebook and Twitter is one strand, but it’s also vital for us to develop a deeper relationship with existing readers and fans by developing fun games for social networks, such as Well Red”

Ron Diorio, Vice President of Product and Community Development at The Economist online.

The mechanics of this application encourage user interaction and stickiness. Those scoring over seven out of 10 can earn extra points by answering five bonus questions selected at random from the ‘Well Red’ archive. At the other end of the scale, the quiz is time sensitive and points are deducted if users take too long to answer.

iPlatform have the expertise to quickly launch fully branded quizzes as well as text, photo and video competitions with voting, leaderboards and full fan page integration. Get in touch to find out more.