We all know how Sport Relief encourages the whole of the UK to come together “to get active, raise cash and change lives”. This year, however, there’s something quite new about their fundraising approach.  Sport Relief has turned to Social Media to encourage people to get involved and we have risen to the challenge and [...]

Towards the end of the year, we worked with Razorfish to develop McDonalds first major Facebook campaign, The Flavourhood. This campaign included several game-like applications aimed at building a fanbase around McDonalds products.
As Alistair Macrow, McDonald’s UK marketing director, said on an interview to NMA, “the campaign was designed to engage customers with its top-selling products… Using [...]

I was recently interview for a PR Week blog on all things social media and Facebook apps. A small excerpt:
PR WEEK: Applications are the new crack.  What are the top 3 things to remember when thinking about making an app?
Me:

1. If you can build it on a normal web app, you can build it [...]

Facebook® recently announced the launch of the Preferred Developer Consultant program, as a formal way of recommending development companies to brands, agencies and organisations looking to build applications and campaigns in Facebook.
Facebook chose 14 companies to be in the program for launch. All of these companies are based in the US – apart from one, [...]

As part of the Aero Thought Bubbles campaign, we’ve been working with Mindshare to allow fans of the Aero page to select a photo of them or their friends from their Facebook albums, then add in their own chocolate thought bubble and publish the photo back to Facebook, all in a fan page tab. The [...]

The PFA (Professional Footballers Association) is the world’s longest established professional sports union, which aims to protect, improve and negotiate the conditions, rights and status of all professional players.
Working with Sports New Media, we created over one hundred Facebook fan pages for individual footballers on behalf of PFA. Altogether, these pages have attracted over 4 million [...]

We worked with Shiny Red to deliver the Twindaloo site for Cobra Beer. Enter your Twitter name, and it will analyse your last 300 tweets to work out what kind of curry dish you are! The site was created to celebrate National Curry Week and position Cobra as the beer of choice when eating the [...]

This week is National Anti-Bullying Week in the United Kingdom and we have teamed up with Facebook to support the BBC Radio 1 Bullyproof campaign. The campaign will be live for six weeks and it aims to firmly tackle the serious issue of online bullying.
Facebook hosts the BBC Bullyproof fan page as a destination for users [...]

Did you know that one person is diagnosed with diabetes every three minutes? And that three people die from diabetes every hour in the UK? We have helped Diabetes UK run a campaign on the seriousness of this disease.
The Get Serious campaign prompted over 18,000 users to donate their Facebook status to Diabetes UK over the course [...]

Yesterday, our friends at Tempero, in association with Lithium Technologies, hosted an evening for marketers and brand managers to learn about Social CRM. We were there to share our experience with Facebook pages as social CRM.
The presentation from last night can be found below.

Facebook Pages as Social CRM