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The Flavourhood: McDonalds reaching their fans through Facebook

January 18, 2010
Posted by joshuamarch

Towards the end of the year, we worked with Razorfish to develop McDonalds first major Facebook campaign, The Flavourhood. This campaign included several game-like applications aimed at building a fanbase around McDonalds products.

As Alistair Macrow, McDonald’s UK marketing director, said on an interview to NMA, “the campaign was designed to engage customers with its top-selling products… Using Facebook lets us engage, entertain and reward our fans,” he said.

The campaign includes a central application connected to multiple games and fan pages related to each product, and has reached over 200,000 users so far. Unit 9 created the introduction flash.

iPlatform worked with us on ‘The Flavourhood’ activity we developed for McDonald’s, and they have been a real pleasure to work with. They were very flexible, accommodating our many requirements, and have shown real dedication and commitment to deliver. The Facebook platform is constantly evolving, and having a collaborative partner who understands it well is invaluable.

Deborah D’souza – Razorfish UK

If you want to find out how we can help you deliver similar campaigns, get in touch now.